Busayo is the namesake high-end fashion label of artist Busayo Olyumpa. The band was founded in 2000 as an homage to the designers’ Nigerian culture, bridging the gap between traditional textiles and modern wear for the cosmopolitan fashion-minded city dweller. Busayo is available at Sacks 5th Avenue and Nordstrom.

Brand
Art Direction
Web Packaging

I led a small team at RoAndCo studio in creating the overall branding for this project. We collaborated closely with Busayo as well as their creative team. The final product is modern, and elevated without sacrificing play. The color palette was inspired by the rich colors of Nigeria while the pattern took inspiration from the traditional dye technique Adire.
Busayo is the namesake high-end fashion label of artist Busayo Olyumpa. The band was founded in 2000 as an homage to the designers’ Nigerian culture, bridging the gap between traditional textiles and modern wear for the cosmopolitan fashion-minded city dweller. Busayo is available at Sacks 5th Avenue and Nordstrom.
Busayo is the namesake high-end fashion label of artist Busayo Olyumpa. The band was founded in 2000 as an homage to the designers’ Nigerian culture, bridging the gap between traditional textiles and modern wear for the cosmopolitan fashion-minded city dweller. Busayo is available at Sacks 5th Avenue and Nordstrom.