Gelée is a reimagined make-at-home jello bringing creativity, nourishment, and delight to your table like never before. RoAndCo collaborated with founder, artist, and chef Zoe Messinger to create every detail of the design and marketing for the company’s launch — from naming, strategy, and identity to packaging, art direction, and web.
Brand
Art Direction
Digital Art Direction
Packaging
From sketching the logo on the back of a napkin, to creating print and packaging, to working closely with the web developers and styling video on set, I was honored to launch this brand as an art director.
Gelée is a reimagined make-at-home jello bringing creativity, nourishment, and delight to your table like never before. RoAndCo collaborated with founder, artist, and chef Zoe Messinger to create every detail of the design and marketing for the company’s launch — from naming, strategy, and identity to packaging, art direction, and web.
Gelée is a reimagined make-at-home jello bringing creativity, nourishment, and delight to your table like never before. RoAndCo collaborated with founder, artist, and chef Zoe Messinger to create every detail of the design and marketing for the company’s launch — from naming, strategy, and identity to packaging, art direction, and web.
