As an art director on this project, I oversaw design and brand for digital product, print, packaging, influencer marketing, and digital ads. I also oversaw casting to procure a blend of real people, children, and celebrity talent —as well as multiple locations and location scouting. I assembled a best-in-class creative team of photographers, stylists, and production designers for the multi-day shoot.

For the second-annual Shop with Google Holiday 100 campaign, RoAndCo Studio was asked back to create an even splashier campaign and microsite build. For the following year’s addition, we were able to cast Emma Chamberlain, Jimmy Butler, and Stephanie Hsu.